Premium Japanese tyre manufacturer, Yokohama, has secured the prestigious NTDA ‘Tyre Manufacturer of the Year’ award for the first time ever at the glittering Tyre Industry Awards ceremony in Birmingham.
The hotly contested award is presented to the company that, in the judges’ opinion, demonstrates that it is the best all-round ambassador for competitive manufacturing, service provision and a role model for its peers in the industry.
“The judges were very impressed with the Yokohama entry,” said Stefan Hay, NTDA, Chief Executive. “Yokohama consistently scores very highly every year in the Tyre Industry Awards finals and this year it was felt that there could be no doubt that the relationships the company has established across the UK tyre trade, together with the glowing support it was able to demonstrate from its customers made it a very worthy winner!”
Speaking after collecting the award, David Seward, managing director, Yokohama HPT Ltd, said, “The NTDA’s awards are arguably the most admired and respected accolade that any company in the UK tyre industry can receive, so we’re absolutely thrilled to have won the title of Tyre Manufacturer of the Year.
It is a real testament to the progress we’re making, not only from a product and brand awareness perspective, but importantly from a customer service, environmental and operational one too. I’d like to thank all of our customers and staff for their incredible support and invaluable contributions that have enabled us to win this fantastic award!”
The last 12 months has been an exciting period for the company, launching five new tyres into the market which are focused on delivering high performance, improved safety and superior environmental credentials. It has also secured several important OE supply contracts with the likes of BMW, Mercedes-Benz AMG and Toyota. Meanwhile the brand has enjoyed record levels of awareness with consumers, largely as a result of its high-profile marketing programmes including its shirt sponsorship of Chelsea FC.
Yokohama HPT Ltd is the UK distributor of passenger car, 4x4 and motorsport tyres from Japanese manufacturer Yokohama, the oldest Japanese and world’s eighth largest tyre manufacturer who celebrated its centenary in 2017.
Many vehicle manufacturers around the world select Yokohama tyres as original equipment on their cars including all major Japanese and a growing number of premium European makers including Audi, BMW, Mercedes-Benz and Porsche.
The company’s products have developed an enviable reputation with performance enthusiasts which reflect its motorsport pedigree. Indeed, Yokohama’s tyres are used by competitors in 27 motorsport series in the UK in 2019 across rally, rallycross, oval and circuit racing, as well as the FIA World Touring Car and European Rally Challenge series.
Alongside its high-profile motorsport activities, Yokohama is the official shirt partner of Chelsea FC and the official tyre partner of the Silverstone Classic giving the brand further extensive global exposure.
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